A Comprehensive Guide to Chatbot Marketing in the AI Era

This is especially useful as Juniper’s research projects that chatbot-based spending will increase from $7.3 billion in 2019 to $112 billion by 2023. Twitter chatbots offer a great way to scale personalized one-on-one engagements. Create unique brand experiences in Direct Messages that complement a social marketing campaign or multi-channel business objective—like customer service. Rule-based chatbots are programmed to respond the same way each time or respond differently to messages containing certain keywords.

You can include anything that will be relevant to your clients—new releases, products on sale, and upcoming offers. Suggested readingCheck out the best chatbot apps to pick the right one for your business. Lidl UK gives its customers a helping hand when choosing the right bottle of wine from their store.

• The platform powers more than 400,000 businesses across the world and has supported 1B+ monthly business-to-customer conversations.
• AI chatbots can be extremely effective for your business, providing a cost-effective way to automate customer service, sales, and marketing.
• One of the major benefits of chatbots in ecommerce is their ability to reduce friction and eliminate reasons that potential buyers drop off.
• You can also ask Copilot questions on how to use it so you know exactly how it can help you with something and what its limitations are.

You can foun additiona information about ai customer service and artificial intelligence and NLP. Major Tom uses an FAQ chatbot to start a conversation with the visitor and quickly steers them toward the desired information or next step. Apart from that, Marriott rewards members can interact with chatbots on Facebook Messenger to research and book travel at more than 4,700 hotels. Marriott Hotel introduced ChatBotler, available to guests through text messages. The bot helps the guests to request basic hotel services, essentially acting as an in-phone concierge. Thus, there is no need for a middleman as it enables requests to be met quickly and efficiently.

In fact, it quite deserves the first mention, as it is one of the most popular chatbot use cases in marketing overall. Very likely, it’ll continue to be one of the leading bot applications in 2022. Lemonade’s Maya brings personality to this insurance chatbot example. She speaks to users with a warm voice from a smiling avatar, which is in line with Lemonade’s brand. They can guide folks down the sales funnel with product suggestions or service recommendations. Then, sales teams can come in with a personal, human touch to seal the deal.

Win over new customers!

However, some platforms also offer knowledge bases and help tools that can be extremely helpful when troubleshooting issues. Be sure to check what customer support options are available for your choice before making your final decision. Can you create multiple chatbots that you can use with your brand?

Facebook Messenger chatbots are artificial intelligence computer characters that can hold conversations with humans from within the Facebook Messenger chat application. Also known as “conversational agents,” chatbots are software applications that mimic written or spoken human speech for the purposes of simulating a conversation or interaction with a real person. In an effort to meet customers where they are, Uber has launched a chatbot to book rides via WhatsApp – the world’s most loved messaging app. Uber will enter your conversations effortlessly and suggest rides and deals to make your commute easy and hassle-free. H&M’s Kik chatbot provides fashion advice and recommendations to its users. The chatbot uses NLP to understand the user’s requests and provide personalized styling tips.

All in all, there’s a lot of unexplored potential in chatbot marketing. The use cases below will help you imagine different scenarios when a bot spins your next campaign around. It saw a 90% automation rate for engaged conversations from November 2021 to March 2022. Chatbots can play a role in that connection by providing a great customer experience. This is especially when you choose one with good marketing capabilities. During the buying and discovery process, your customers want to feel connected to your brand.

Best chatbot apps

The customizable templates, NLP capabilities, and integration options make it a user-friendly option for businesses of all sizes. And if it can’t answer a query, it will direct the conversation to a human rep. Next, I asked Perplexity about a slightly more complicated and niche topic.

Whatever the case, being mindful of what you’d like to accomplish as you begin to build out the user experience can lead to a faster, more successful outcome. Chatbot marketing enables you to engage with customers in an interactive way. For more text marketing examples, see this article with 10 instant SMS marketing examples to stay in touch with customers via text.

Powered by watsonx Assistant, Camping World employed Arvee, a messenger chatbot available around the clock to assist sales and customer service teams. Having its own chatbot platform allowed live agents to respond to more complex conversations, improving response times and agent efficiency. With less human-to-human contact, live agents were able to provide higher-quality customer interactions. Arvee’s functionality includes gathering customer engagement stats and keeping track of leads after hours, amplifying the visibility that the sales team previously lacked. With additional features such as SMS capabilities, the messenger bot quickly addressed customer queries in real time.

Features to Look for in an AI Chatbot

These AI algorithms help the chatbots converse with the customers in everyday language and can even direct them to different tasks or specialized teams when needed to solve a query. Chatbots provide instant responses to customer queries so you have 24-hour customer service. The data they collect can be used to understand customer pain points and emerging trends, so you can offer a more personalized customer experience. The user-friendliness of your conversational marketing chatbot is important in

the overall design and integration. Whether you are adding the chatbot to a

website or social media channel, you should ensure the chatbot is visible and

easily accessible to the customers. AI chatbots that cannot handle increased traffic as you accommodate more users will quickly become overloaded.

Here are the best chatbot use cases of brands using bots to uplift their marketing efforts. And if you do have a customer base who clamors for data-rich answers, then use the examples above to inspire your chatbot dreams. Just like you do with the way you write as your brand on social media, you’ll want to think about the voice and tone of your chatbot as well. Perhaps this is simply a natural extension of your brand’s voice and tone. One of the most interesting stats we’ve seen about chatbots is that people aren’t nearly as turned off by them as you’d think. 69% of consumers prefer communicating with chatbots versus in-app support.

Many of them let users request and book in-store appointments directly within the chat window. Many of the issues mentioned in the image above come back to poor user experience. Users don’t get important information until the very last stage—checkout—and drop off. Chatbots are one way to ensure that all of the most important information is communicated to the buyer before they hit that critical last step. Together, these features create a seamless user experience that eliminates many of the reasons that users say no to a purchase.

From retail to healthcare, banking to entertainment, the chatbot examples stated below demonstrate the versatility of this technology. You will also see how support chatbots improve customer satisfaction and customer loyalty – that too at low costs. It’s no secret that by leveraging conversational AI, businesses can provide more personalized and efficient customer service while freeing up the time and resources of their human agents. They can automate customer interactions, track user data, and enhance overall campaign performance. Absolutely, chatbots can provide instant responses and personalized interactions, which significantly increase customer engagement and satisfaction. We’ve already seen some of the basic steps to integrate conversational

marketing strategy within your business.

Use buttons and other interactive elements to help customers define what they need and suggest possible options. Bots are pretty successful as it is, but trust me when I tell you, there is nothing that’ll start a conversation faster https://chat.openai.com/ than a whiff of a lucrative prize. Learn how to optimize your Shopify store with 11 of the best Shopify integrations. This has the potential to save healthcare workers and patients tons of time, either spent waiting or diagnosing.

Chatbot marketing can help businesses nurture leads, increase sales, and gather information about their consumers. It is an important part of marketing strategies and helps businesses save time and improve the customer experience. An AI chatbot is a program within a website or app that uses machine learning (ML) and natural language processing (NLP) to interpret inputs and understand the intent behind a request.

Chatbot marketing or bot marketing is a technique that leverages automated messaging to communicate directly with customers throughout the purchasing journey. This may look like assisting them with making a purchase, enrolling for a free trial, downloading an asset and more. Given that customers prefer to message companies directly, bot marketing can help resolve customer queries more efficiently while meeting your customers when and where they need you.

If your chatbot is unhelpful or gives the same canned response to every question, your potential customers will have a negative reaction and the whole idea will backfire. Information collected by a chatbot can be used by your product team to improve your offering or make it more compelling to its target audience. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Annette Chacko is a Content Specialist at Sprout where she merges her expertise in technology with social to create content that helps businesses grow.

EBI.AI has developed an advanced conversational AI platform that offers free usage for up to 100 requests per month. This experienced team builds powerful AI assistants that help users with a wide range of tasks, such as finding recipes, booking appointments or tickets, and managing travel plans on the go. Gorgias works well as a Shopify chatbot for stores that receive complex feedback or need a more in-depth customer support model.

The company uses a chatbot on Messenger to make sure that customers never go unanswered even if it’s outside working hours. For example, leading eCommerce platform Shopify uses a simple automated message on their support handle before connecting the customer to a human representative. Spend time making sure that all conversations fully satisfy customer needs by anticipating what your customers will want to know.

Hit the ground running – Master Tidio quickly with our extensive resource library. Learn about features, customize your experience, and find out how to set up integrations and use our apps. Discover how this Shopify store used Tidio to offer better service, recover carts, and boost sales. Enter Lift AI — a buyer intent solution that’s able to identify the buying intent of your web visitors in real time, as soon as they hit your landing page.

Customers can use RI-bot to check on orders, ask about a product, locate a store and more. The bot provides links to the website’s frequently asked questions page as well. On Kik, the beauty bot asks users to take a quiz so they can provide recommendations based on their preferences. If a user wants to purchase a product, they are redirected to the mobile site or Sephora.

First, I asked it to generate an image of a cat wearing a hat to see how it would interpret the request. One look at the image below, and you’ll see it passed with flying colors. Copilot also has an image creator tool where you can prompt it to create an image of anything you want.

In 2022, sales through social media platforms hit an estimated $992 billion. People need to sleep, which is why we’re not great at Chat GPT providing 24/7 customer support. The size of the chatbot market worldwide is expected to hit a whopping $1.25 billion in 2025.

• They provide you with the software, but you’re the one creating your own chatbot.
• Chatbots can collect valuable data such as visitor names, contact details, and preferences during interactions.
• Likewise, chatbot features that are not regularly updated can quickly become outdated, leaving bots unable to provide a high level of service.
• The need for conversational commerce remains high as customers want to interact with brands in a way that feels natural (and efficient).
• Master of Code Global will work with you to define your marketing goals, identify your target audience, and create a chatbot plan.
• They built a multilingual custom solution that could respond in English or French across Bestseller’s Canada e-commerce website and the company’s Facebook Messenger channel.

The chatbot trend — a shift to real-time interactive engagement — can have a significant positive effect on your sales and marketing efforts. Sprout’s Bot Builder enables you to streamline conversations and map out experiences based on simple, rules-based logic. Using welcome messages, brands can greet customers and kick off the conversation as they enter a Direct Message interaction on Twitter. Using a tool like Sprout Social allows you to build and deploy new Twitter chatbots in minutes. Sprout’s easy to use Bot Builder includes a real-time, dynamic previewer to test the chatbot before setting it live. Similarly, chatbot marketing can boost sales when set up to proactively send notifications about offers and discounts to speed up the purchase process.

In particular, the use of AI bots is giving a big boost to marketing strategies and helping businesses personalize the messages and get loyal customers. So, your business should benefit from chatbot features to bolster the marketing strategy and ensure value to customers. Since chatbots can automate a big part of the marketing process, chatbot for marketing you will have more bandwidth to handle a higher volume of conversations and close more sales calls. Master of Code Global will work with you to define your marketing goals, identify your target audience, and create a chatbot plan. We’ll look at how your customers interact with your brand to make sure the bot is right for you.

Deltic Group, the UK’s largest operator of late-night bars and clubs, relied on social media channels to communicate with their customer base. Receiving 350,000 messages on Facebook Messenger each year, only 10 percent are answered adequately. As most notifications arrive later in the night, the customer support team is too busy to respond when people are deciding where to go. Another valuable opportunity is converting inquiries into bookings for private parties or booths, where guests are more inclined to attend if they already paid and tend to spend more. That instant follow-up is the difference between attracting guests or losing them to another competitor.

Chatbots for marketing prompt customers to leave reviews and share feedback. Chatbot for business makes it easier to collect valuable feedback from users. They are most useful in the initial stages of the marketing process, like collecting leads and answering customer service questions. Chatbots can increase customer engagement on your website and boost sales using conversational marketing. You can also set your marketing chatbots to collect orders and move the client down the funnel towards the sale.

Here are more chatbot examples to inspire your chatbot marketing strategy. The number of people using Meta’s Messenger app is estimated to be 3.1 billion by 2025. The platform hosts over 300,000 brand chatbots that answer customer queries, make product recommendations, take orders and more.

This will increase your customer base and make it easier for folks to interact with your brand. They’ll take them through an automated process, eventually pulling out quality prospects for your agents to nurture. Your sales team can then turn those prospects into lifelong customers. By using chatbots to automate responses, you can help your customers feel seen, even if it’s just to say you’ll match them up with a representative as soon as possible. People who feel heard and respected are much more inclined to buy from your brand. As opposed to AI-powered chatbots, which require a lot of coding knowledge, no-code chatbots and chatbot platforms such as Landbot’s make the job very easy.

365+ Best Chatbot Names & Top Tips to Create Your Own 2024

You can deliver a more humanized and improved experience to customers only when the script is well-written and thought-through. And if you want your bot to feel more human, you need to write scripts in a way that makes the bot conversational in nature. It clearly explains why bots are now a top communication channel between customers and brands. Well, for two reasons – first, such bots are likable; and second, they feel simple and comfortable.

What do you call a chatbot developed to help people combat depression, loneliness, and anxiety? Suddenly, the task becomes really tricky when you realize that the name should be informative, but it shouldn’t evoke any heavy or grim associations. Naturally, this approach only works for brands that have a down-to-earth tone of voice — Virtual Bro won’t match the facade of a serious B2B company. At Kommunicate, we are envisioning a world-beating customer support solution to empower the new era of customer support. We would love to have you onboard to have a first-hand experience of Kommunicate.

If you want your chatbot to have humor and create a light-hearted atmosphere to calm angry customers, try witty or humorous names. By carefully selecting a name that fits your brand identity, you can create a cohesive customer experience that boosts trust and engagement. Or, if your target audience is diverse, it’s advisable to opt for names that are easy to pronounce across different cultures and languages. This approach fosters a deeper connection with your audience, making interactions memorable for everyone involved. This is why naming your chatbot can build instant rapport and make the chatbot-visitor interaction more personal. It’s crucial to be transparent with your visitors and let them know upfront that they are interacting with a chatbot, not a live chat operator.

Monitor the performance of your team, Lyro AI Chatbot, and Flows. Automatically answer common questions and perform recurring tasks with AI. Choosing the best name for a bot is hardly helpful if its performance leaves much to be desired. Of course, it could be gendered, but most likely, the one who encounters the bot will not think about it at all and will use it. We need to answer questions about why, for whom, what, and how it works.

But yes, finding the right name for your bot is not as easy as it looks from the outside. Collaborate with your customers in a video call from the same platform. Subconsciously, a bot name partially contributes to improving brand awareness. You can try a few of them and see if you like any of the suggestions. Or, you can also go through the different tabs and look through hundreds of different options to decide on your perfect one.

How can I ensure my chatbot name is culturally appropriate?

As you present a digital assistant, human names are a great choice that give you a lot of freedom for personality traits. Even if your chatbot is meant for expert industries like finance or healthcare, you can play around with different moods. Conversations need personalities, and when you’re building one for your bot, try to find a name that will show it off at the start. For example, Lillian and Lilly demonstrate different tones of conversation. A good chatbot name will tell your website visitors that it’s there to help, but also give them an insight into your services.

Let’s look at the most popular bot name generators and find out how to use them. This will make your virtual assistant feel more real and personable, even if it’s AI-powered. If you’re intended to create an elaborate and charismatic chatbot persona, make sure to give them a human-sounding name. Let AI help you create a perfect bot scenario on any topic — booking an appointment, signing up for a webinar, creating an online course in a messaging app, etc. Make sure to test this feature and develop new chatbot flows quicker and easier.

HR & Real Estate

Bot names and identities lift the tools on the screen to a level above intuition. Speaking our searches out loud serves a function, but it also draws our attention to the interaction. A study released in August showed that when we hear something vs when we read the same thing, we are more likely to attribute the spoken word to a human creator.

Not every business can take such a silly approach and not every

type of customer

gets the self-irony. A bank or

real estate chatbot

may need to adopt a more professional, serious tone. In retail, a customer may feel comfortable receiving help from a cute chatbot that makes a joke here and there. If the chatbot is a personal assistant in a banking app, a customer may prefer talking to a bot that sounds professional and competent.

Make sure the name is relevant to the industry or topic your bot is focused on. Research existing bots to avoid duplicating names already in use. Test the name with potential users to ensure it resonates with them. Avoid using numbers or special characters in the name, as this can make it harder for users to type or remember. Keep the name short and concise for easy recognition and recall.

Chatbots are all the rage these days, and for good reasons only. They can do a whole host of tasks in a few clicks, such as engaging with customers, guiding prospects, giving quick replies, building brands, and so on. The kind of value they bring, it’s natural for you to give them cool, cute, and creative names. However, if the bot has a catchy or unique name, it will make your customer service team feel more friendly and easily approachable. These relevant names can create a sense of intimacy, thus, boosting customer engagement and time on-site.

The example names above will spark your creativity and inspire you to create your own unique names for your chatbot. But there are some chatbot names that you should steer clear of because they’re too generic or downright offensive. You can also opt for a gender-neutral name, which may be ideal for your business.

A global study commissioned by

Amdocs

found that 36% of consumers preferred a female chatbot over a male (14%). Sounding polite, caring and intelligent also ranked high as desired personality traits. Check out our post on

how to find the right chatbot persona

for your brand for help designing your chatbot’s character. Personality also makes a bot more engaging and pleasant to speak to. Without a personality, your chatbot could be forgettable, boring or easy to ignore.

Personalizing your bot with its own individual name makes him or her approachable while building an emotional bond with your customer. You’ll need to decide what gender your bot will be before assigning it a personal name. This will depend on your brand and the type of products or services you’re selling, and your target audience. While your bot may not be a human being behind the scenes, by giving it a name your customers are more likely to bond with your chatbot. Whether you pick a human name or a robotic name, your customers will find it easier to connect when engaging with a bot.

Creative Chatbot Name Ideas

It needed to be both easy to say and difficult to confuse with other words. Sometimes a rose by any other name does not smell as sweet—particularly when it comes to your company’s chatbot. Learn how to choose a creative and effective company bot name. Our BotsCrew chatbot expert will provide a free consultation on chatbot personality to help you achieve conversational excellence. For example, the Bank of America created a bot Erica, a simple financial virtual assistant, and focused its personality on being helpful and informative. When you pick up a few options, take a look if these names are not used among your competitors or are not brand names for some businesses.

If you’re struggling to find the right bot name (just like we do every single time!), don’t worry. Try to play around with your company name when deciding on your chatbot name. For example, if your company is called Arkalia, you can name your bot Arkalious. There are different ways to play around with words to create catchy names. For instance, you can combine two words together to form a new word. Do you remember the struggle of finding the right name or designing the logo for your business?

Out of the ten most popular, eight of them are human names such as Rosie, Alfred, Hazel and Ruby. I should probably ease up on the Chat GPT puns, but since Roe’s name is a pun itself, I ran with the idea. Remember that wordplays aren’t necessary for a supreme bot name.

It’s in our nature to

attribute human characteristics

to non-living objects. Customers will automatically assign a chatbot a personality if you don’t. If you want your bot to represent a certain role, I recommend taking control. Let’s see how other chatbot creators follow the aforementioned practices and come up with catchy, unique, and descriptive names for their bots. The generator is more suitable for formal bot, product, and company names.

The Creative Bot Name Generator by BotsCrew is the ultimate tool for chatbot naming. It provides a great deal of finesse, allowing you to shape your future bot’s personality and voice. You can generate up to 10 name variations during a single session. Remember that the name you choose should align with the chatbot’s purpose, tone, and intended user base.

Keep up with chatbot future trends to provide high-quality service. Read our article and learn what to expect from this technology in the coming years. You can foun additiona information about ai customer service and artificial intelligence and NLP. Creating a chatbot is a complicated matter, but if you try it — here is a piece of advice. You can also use our Leadbot campaigns for online businesses.

As you can see, the generated names aren’t wildly creative, but sometimes, that’s exactly what you need. Names like these will make any interaction with your chatbot more memorable and entertaining. At the same time, you’ll have a good excuse for the cases when your visual agent sounds too https://chat.openai.com/ robotic. To a tech-savvy audience, descriptive names might feel a bit boring, but they’re great for inexperienced users who are simply looking for a quick solution. Add a live chat widget to your website to answer your visitors’ questions, help them place orders, and accept payments!

Include a diverse panel of people in the naming process

By giving it a unique name, you’re creating a team member that’s memorable while captivating your customer’s attention. If a customer knows they’re dealing with a bot, they may still be polite to it, even chatty. But don’t let them feel hoodwinked or that sense of cognitive dissonance that comes from thinking they’re talking to a person and realizing they’ve been deceived. Naming your chatbot, especially with a catchy, descriptive name, lends a personality to your chatbot, making it more approachable and personal for your customers. It creates a one-to-one connection between your customer and the chatbot. Giving your chatbot a name that matches the tone of your business is also key to creating a positive brand impression in your customer’s mind.

Usually, a chatbot is the first thing your customers interact with on your website. So, cold or generic names like “Customer Service Bot” or “Product Help Bot” might dilute their experience. ProProfs Live Chat Editorial Team is a diverse group of professionals passionate about customer support and engagement. We update you on the latest trends, dive into technical topics, and offer insights to elevate your business.

Hope that with our pool of chatbot name ideas, your brand can choose one and have a high engagement rate with it. Should you have any questions or further requirements, please drop us a line to get timely support. A robotic name will help to lower the high expectation of a customer towards your live chat. Customers will try to utilise keywords or simple language in order not to “distract” your chatbot.

Best Chatbot Name Ideas to Get Customers to Talk

Creating chatbot names tailored to specific industries can significantly enhance user engagement by aligning the bot’s identity with industry expectations and needs. Below are descriptions and name ideas for each specified industry. You now know the role of your bot and have assigned it a personality by deciding on its gender, tone of voice, and speech structure. Adding a name rounds off your bot’s personality, making it more interactive and appealing to your customers.

Using a name makes someone (or something) more approachable. Customers having a conversation with a bot want to feel heard. But, they also want to feel comfortable and for many people talking with a bot may feel weird.

Catchy names make iconic brands, becoming inseparable from them. Of course, the success of the business isn’t just in its name, but the name that is too dull or ubiquitous makes it harder to gain exposure and popularity. A well-chosen name can enhance user engagement, build trust, and make the chatbot more memorable. It can significantly impact how users perceive and interact with the chatbot, contributing to its overall success.

One can be cute and playful while the other should be more serious and professional. That’s why you should understand the chatbot’s role before you decide on how to name it. If you’re about to create a conversational chatbot, you’ll soon face names for bot the challenge of naming your bot and giving it a distinct tone of voice. If you are planning to design and launch a chatbot to provide customer self-service and enhance visitors’ experience, don’t forget to give your chatbot a good bot name.

Figuring out this purpose is crucial to understand the customer queries it will handle or the integrations it will have. There are a few things that you need to consider when choosing the right chatbot name for your business platforms. Customers interacting with your chatbot are more likely to feel comfortable and engaged if it has a name. A chatbot serves as the initial point of contact for your website visitors. It can be used to offer round-the-clock assistance or irresistible discounts to reduce cart abandonment. This leads to higher resolution rates and fewer forwarding to your employees compared to “normal” AI chatbots.

You can “steal” and modify this idea by creating your own “ify” bot. In summary, the process of naming a chatbot is a strategic step contributing to its success. Web hosting chatbots should provide technical support, assist with website management, and convey reliability.

• A bad bot name will denote negative feelings or images, which may frighten or irritate your customers.
• Similarly, you also need to be sure whether the bot would work as a conversational virtual assistant or automate routine processes.
• Some of the use cases of the latter are cat chatbots such as Pawer or MewBot.
• Visitors will find that a named bot seems more like an old friend than it does an impersonal algorithm.
• For any inquiries, drop us an email at We’re always eager to assist and provide more information.

You can generate a catchy chatbot name by naming it according to its functionality. Generate a reliable chatbot name that the audience believes will be able to solve their queries perfectly. Get your free guide on eight ways to transform your support strategy with messaging–from WhatsApp to live chat and everything in between. Try to use friendly like Franklins or creative names like Recruitie to become more approachable and alleviate the stress when they’re looking for their first job. By the way, this chatbot did manage to sell out all the California offers in the least popular month.

Good branding digital marketers know the value of human names such as Siri, Einstein, or Watson. It humanizes technology and the same theory applies when naming AI companies or robots. Giving your bot a human name that’s easy to pronounce will create an instant rapport with your customer. But, a robotic name can also build customer engagement especially if it suits your brand. While a lot of companies choose to name their bot after their brand, it often pays to get more creative. Your chatbot represents your brand and is often the first “person” to meet your customers online.

You don’t want to make customers think you’re affiliated with these companies or stay unoriginal in their eyes. Look through the types of names in this article and pick the right one for your business. Or, go onto the AI name generator websites for more options. Every company is different and has a different target audience, so make sure your bot matches your brand and what you stand for. Also, avoid making your company’s chatbot name so unique that no one has ever heard of it. To make your bot name catchy, think about using words that represent your core values.

Huawei’s support chatbot Iknow is another funny but bright example of a robotic bot. According to our experience, we advise you to pass certain stages in naming a chatbot. Creating a human personage is effective, but requires a great effort to customize and adapt it for business specifics. Not mentioning only naming, its design, script, and vocabulary must be consistent and respond to the marketing strategy’s intentions.

A creative, professional, or cute chatbot name not only shows your chatbot personality and its role but also demonstrates your brand identity. The customer service automation needs to match your brand image. If your company focuses on, for example, baby products, then you’ll need a cute name for it.

• You could talk over favorite myths, movies, music, or historical characters.
• Take a look at your customer segments and figure out which will potentially interact with a chatbot.
• It’s especially a good choice for bots that will educate or train.
• It is because while gendered names create a more personal connection with users, they may also reinforce gender stereotypes in some cultures or regions.

That’s why it’s important to choose a bot name that is both unique and memorable. It should also be relevant to the personality and purpose of your bot. Catch the attention of your visitors by generating the most creative name for the chatbots you deploy. Gender is powerfully in the forefront of customers’ social concerns, as are racial and other cultural considerations. All of these lenses must be considered when naming your chatbot. You want your bot to be representative of your organization, but also sensitive to the needs of your customers, whoever and wherever they are.

So often, there is a way to choose something more abstract and universal but still not dull and vivid. If you name your bot something apparent, like Finder bot or Support bot — it would be too impersonal and wouldn’t seem friendly. And some boring names which just contain a description of their function do not work well, either. If you have a marketing team, sit down with them and bring them into the brainstorming process for creative names.

Different bot names represent different characteristics, so make sure your chatbot represents your brand. Tidio’s AI chatbot incorporates human support into the mix to have the customer service team solve complex customer problems. But the platform also claims to answer up to 70% of customer questions without human intervention.

Legal and finance chatbots need to project trust, professionalism, and expertise, assisting users with legal advice or financial services. Good chatbot names are those that effectively convey the bot’s purpose and align with the brand’s identity. While naming your chatbot, try to keep it as simple as you can. You need to respect the fine line between unique and difficult, quirky and obvious. User experience is key to a successful bot and this can be offered through simple but effective visual interfaces.

As popular as chatbots are, we’re sure that most of you, if not all, must have interacted with a chatbot at one point or the other. And if you did, you must have noticed that these chatbots have unique, sometimes quirky names. Once you have a clearer picture of what your bot’s role is, you can imagine what it would look like and come up with an appropriate name. Knowing your bot’s role will also define the type of audience your chatbot will be engaging with. This will help you decide if the name should be fun, professional, or even wacky. And if you manage to find some good chatbot name ideas, you can expect a sharp increase in your customer engagement for sure.

Simultaneously, a chatbot name can create a sense of intimacy and friendliness between a program and a human. However, improving your customer experience must be on the priority list, so you can make a decision to build and launch the chatbot before naming it. Keep in mind that an ideal chatbot name should reflect the service or selling product, and bring positive feelings to the visitors. Apparently, a chatbot name has an integral role to play in expressing your brand identity throughout the customer journey. Names provoke emotions and form a connection between 2 human beings. When a name is given to a chatbot, it implicitly creates a bond with the customers and it arouses friendliness between a bunch of algorithms and a person.

The Complete Guide to Chatbots for Marketing

Many companies use machine learning chatbots for marketing purposes. Some have AI chatbots to aid their sales team in improving the customer journey, collecting qualified leads, and encouraging sales. Others use this computer program as part of a support team to provide help in real-time.

Answer the questions, and you’ll be offered a suggestion for the plan that fits you best, plus the opportunity to chat with someone from our team to learn more. Chatbot technology has advanced to a stage where they can easily replace traditional web forms on your site and offer users a simpler way to get in touch with you. Looking for even more ways to streamline and automate your marketing objectives? Plan, schedule, and automatically publish your social media posts in advance with Later – it’s free, no credit card required. Beyond a space to receive news and discuss the latest in entertainment, Twitter is an excellent source for brands to deliver valuable information to users.

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This technology is still in its infancy, so most bots follow a set of rules programmed by a human via a bot-building platform. It’s as simple as ordering a list of if-then statements and writing canned responses, often without needing to know a line of code. The first crucial step in creating a chatbot strategy is to clearly define your marketing goals and who your target audience is. You need to decide the main purpose of your bot, like generating leads, boosting sales, or offering customer support.

It saw a 90% automation rate for engaged conversations from November 2021 to March 2022. Within weeks of introducing Heyday, thousands of customer inquiries were automated on the DeSerres website, Facebook Messenger, Google Business Messages, and email channels. Communication was not only automated and centralized but DeSerres’ brand voice was guaranteed to be consistent and cohesive across all channels, thanks to the AI’s natural language processing. Babylon Health’s symptom checker is a truly impressive use of how an AI chatbot can further healthcare. It uses machine learning and natural language processing to communicate organically.

They used marketing chatbots to help parents decide on a perfect Lego set for their children. The bot asked the potential customers about their kids’ age and interest, then showed a selection of products. On top of that, the chatbots provided links to certified stores where the warm lead could go to pick up the products. Lyro is a conversational AI chatbot created with small and medium businesses in mind.

Now, that’s not to say that people will avoid chatbots every time. Customer service chatbots can handle a large volume of requests without getting overwhelmed. This makes them ideal for answering FAQs at any time of the day or night.

It has successfully managed over 1.5 million interactions with a 90% accuracy rate in completing orders. As mobile and social shopping continues to grow, Domino’s has already hit a major milestone with its successful social bot. If you visit our pricing page, our bot will pop up almost immediately, asking how we can help.

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Before you start building a chatbot, many platforms will need to know your marketing goals and some information about your audience. This makes sure the chatbot answers fit what your audience is looking for. This chatbot guides users to various resources on the site and assists with account inquiries. It simplifies the process for customers to quickly find the information they need.

In addition to the generative AI chatbot, it also includes customer journey templates, integrations, analytics tools, and a guided interface. In addition to chatting with you, it can also solve math problems, as well as write and debug code. Conversational AI is a broader term that encompasses chatbots, virtual assistants, and other AI-generated applications. It refers to an advanced technology that allows computer programs to understand, interpret, and respond to natural language inputs. The most important thing to know about an AI chatbot is that it combines ML and NLU to understand what people need and bring the best solutions.

• Clients can choose from food pairing, taking a quiz, or finding a specific wine.
• You can order pizza by simply sharing an emoji, then Domino’s chatbots route those orders and ask additional questions if necessary.
• On top of a large number of stores, Bestseller has a broad customer base spread across brands.

According to Drift’s State of Conversational Marketing report, using online chatbots has helped 55% of businesses collect high-quality leads. Chatbots are rapidly transforming digital marketing through automated conversational AI. This comprehensive guide will explore how brands across industries are leveraging bots to optimize engagement, lower costs, and boost revenue. We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI.

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. This automation can significantly lower time constraints while reducing customer service costs, so you can focus on optimizing your strategy. Website visitors are 82% more likely to convert to customers if they’ve chatted with you first.

Just simply go to the website or mobile app and type your query into the search bar, then click the blue button. From there, Perplexity will generate an answer, as well as a short list of related topics to read about. WidgetGuide provides detailed information about the widget, including its specifications, pricing, and availability. But first, Sarah has some additional questions about the warranty and return policy, and WidgetGuide responds with helpful answers. You can either search for something specific or browse through its recipe database by type of dish, cuisine or special dietary restriction.

These chatbots have a script that follows a simple decision tree designed for specific interactions. Your chatbot marketing strategy can be as complex or rudimentary as you’d like based on your industry, customer profile and budget. Similarly, Fandango uses chatbots on social profiles to help customers find movie times and theatres close by.

HR – FirstJob – Mya Chatbot

When simple, repetitive tasks are offloaded to a chatbot, human agents can have more time to resolve complex issues. It’s important to research your audience, so you can select the right platform for your chatbot marketing strategy. Basic rules-based chatbots follow a set of instructions based on customer responses.

With chatbots, you can provide customized assistance to your customers. H&M, the well-known global fashion brand has developed an interactive bot with the purpose to guide users through the online store areas in a way that aligns with their purchase desires. The conversational bots help mobile customers navigate their search through outfit possibilities and get customized results quickly. This shows how bots-powered conversational customer experience not only generates prospects but also ensures leads. What’s more, chatbots for lead generation allow customers to quickly make choices by simply selecting the option most relevant to them.

Teams that are experienced in chatbot marketing might have dozens or even hundreds of playbooks running at one time. On their websites, you may see custom playbooks on every product page or run into tailored messaging when you visit their website from an ad. So far, we’ve covered rule-based chatbots — where visitors select the most relevant response from a set of pre-determined options, which then prompts the chatbot to respond. You can use them to answer questions, share resources, and nudge leads along — all in an instant. This chatbot for marketing lets customers search for products and their availability. A client can click on one of the options and insert a keyword or a photo to find what they are looking for.

The most successful chatbot marketers are the ones who see chatbots as a channel, not just a tool. Because, in truth, chatbots are a direct line of communication with your audience. This chatbot from Okta combines pre-set playbooks with artificial intelligence (AI) to ensure every site visitor will be able to access the information they need quickly. So, when the visitor asks to see a case study, the chatbot is able to deliver the right resource to them.

Benefits of Chatbot Marketing

The platform hosts over 300,000 brand chatbots that answer customer queries, make product recommendations, take orders and more. The most important step towards creating chatbots for marketing is to zero in on what you expect from them. Be specific whether your goal is customer acquisition, generating brand awareness, getting product insights, easing customer service woes or anything else. There’s a lot that can go into a chatbot for marketing, so read our customer service chatbots article to learn more about how to create them. In this guide, you will learn how chatbots can help revamp your marketing strategies with more personalized experiences for your customers.

And if you want to find out all the ways that chatbots can work for your business, book a demo today. Chatbots today aren’t just there to speed up your customer support. Here are all the best practices you should follow to provide the best possible chatbot experience. When the lead is hot, a chatbot can send a notification to encourage the client to place an order or recommend some items they might be interested in. We’ve talked a lot about how great a chatbot can be for incoming requests. And one of the prime places is using your bot as a content delivery system.

You can also set your marketing chatbots to collect orders and move the client down the funnel towards the sale. This is especially useful as Juniper’s research projects that chatbot-based spending will increase from $7.3 billion in 2019 to $112 billion by 2023. Infobip’s chatbot building platform, Answers, helps you design your ideal conversation flow with a drag-and-drop builder. Watsonx Assistant automates repetitive tasks and uses machine learning to resolve customer support issues quickly and efficiently.

Identify website visitors and understand their intent to deliver personalized experiences that qualify and mature them down the funnel. Creating a comprehensive conversational flow chart will feel like the greatest hurdle of the process, but know it’s just the beginning. It’s the commitment to tweaking and improving in the months and years following that makes a great bot.

AI Chatbots provide instant responses, personalized recommendations, and quick access to information. Additionally, they are available round the clock, enabling your website to provide support and engage with customers at any time, regardless of staff availability. Sprout’s Bot Builder enables you to streamline conversations and map out experiences based on simple, rules-based logic.

Not only are chatbots able to answer questions and educate people on what your business does, but they also help you capture more interest. After all, only 5% of buyers prefer to fill out a form over interacting with a chatbot. You can build a Facebook Messenger chatbot that will interact with users through a product quiz. Then, create some ads for your Facebook page that will direct potential customers to the chat on Messenger. This way, you can increase engagement, show off your products in a fun way, and improve click-through rates to your ecommerce store. The first successful use case for chatbot Messenger marketing is Lego’s Christmas newsletter campaign.

If the success of WeChat in China is any sign, these utility bots are the future. Without ever leaving the messaging app, users can hail a taxi, video chat a friend, order food at a restaurant, and book their next vacation. In fact, WeChat has become so ingrained in society that a business would be considered obsolete without an integration. People who divide their time between China and the West complain that leaving this world behind is akin to stepping back in time. But to be honest, that’s not enough to eradicate the threat of bad bots. And unlike the self-serving marketing of the past, bots provide a service.

Using platform-specific features, like Quick Reply on Facebook Messenger, can significantly increase click-through rates. If you’re considering adding a chatbot to your business, here’s a straightforward guide to creating a marketing chatbot without any coding using ChatInsight. If you need help or wish to speak with a live agent, your request can be promptly directed to a customer service representative. In the example below, when we asked about Photoshop Elements, it quickly redirected us to the appropriate support page. The bot starts by asking a few questions to understand the user’s style. This approach is useful because shoppers are becoming more style-conscious and selective about their purchases, making it important for bots to understand user preferences from the start.

For instance, you can set up your chatbot so, if someone visits your pricing page for the third time, it can ask if there’s anything preventing them from jumping into a sales conversation. Or, if a high-intent lead is looking at one of your product pages, your chatbot can bypass all the usual qualifying questions and ask if they’re ready to book a demo. So make sure to test different messaging and offers to see what gets the most engagement.

Bots can access customer data, update records, and trigger workflows within the Service Cloud environment, providing a unified view of customer interactions. No more jumping between eSigning tools, Word files, and shared drives. Juro’s contract AI meets users in their existing processes and workflows, encouraging quick and easy adoption. Unlike ChatGPT, Jasper pulls knowledge straight from Google to ensure that it provides you the most accurate information. It also learns your brand’s voice and style, so the content it generates for you sounds less robotic and more like you.

To make it worse, they don’t make it clear that they’re a bot in the first place, leaving no option to escalate the matter to a human representative. Building a chatbot can be tough, but ChatInsight simplifies the process. It allows you to create a no-code AI chatbot that you can train with your own knowledge base. The chatbot, named “Doom,” perfectly matches the company’s branding.

But, chatbots have the added benefit of making your customers feel heard immediately. Improving your response rates helps to sell more products and ensure happy customers. We’ve rounded up the 12 best chatbot examples of 2022 in customer service, sales, marketing, and conversational AI.

LivePerson’s AI chatbot is built on 20+ years of messaging transcripts. It can answer customer inquiries, schedule appointments, provide product recommendations, suggest upgrades, provide employee support, and manage incidents. In addition to having conversations with your customers, Fin can ask you questions when it doesn’t understand something. When it isn’t able to provide an answer to a complex question, it flags a customer service rep to help resolve the issue. Kommunicate is a human + Chatbot hybrid platform designed to help businesses improve customer engagement and support.

Now it is your time to review the chatbot marketing example and best practices we’ve discussed. Use the ChatInsight platform to develop your own custom AI chatbot for effective marketing. When creating your chatbot, make sure to customise it for each marketing platform. This involves knowing the users on each platform and designing the bot’s responses to meet their needs.

Chatbots definitely have a huge impact across the business spectrum whether sales, service, or marketing. In particular, the use of AI bots is giving a big boost to marketing strategies and helping businesses personalize the messages and get loyal customers. Chatbot marketing is an innovative approach of employing computer programs to automate interactions with prospects and drive revenue. It’s used to qualify and engage with leads round the clock regardless of whether or not the marketing & sales team are available online. But with chatbots, you can automatically qualify leads and connect them with your sales team instantly.

The energy drink brand teamed up with Twitch, the world’s leading live streaming platform, and Origin PC for their “Rig Up” campaign. DEWBot was introduced to fans during the eight-week-long series via Twitch. Previously, Norman Alegria, Director of Guest Care at the Dufresne Group, shifted in-person repair assessments to a video chat model (called Acquire Video Chat) in order to save time and money.

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Imagine you work for an e-commerce company called “Acme Widgets,” which sells a variety of widgets and accessories. Your goal is to use chatbots to enhance the marketing efforts of your business. Annette Chacko is a Content Specialist at Sprout where she merges her expertise in technology with social to create content that marketing chatbot helps businesses grow. In her free time, you’ll often find her at museums and art galleries, or chilling at home watching war movies. Here are some examples of brands using chatbots in a B2B and B2C environment. The customer responses gathered from your chatbot can provide insight into customers’ issues and interests.

Companies can employ marketing chatbots on their website, Facebook Messenger, and other messaging platforms, like WhatsApp and Telegram. Being able to start a conversation with a chatbot at any time is appealing to many businesses that want to maximize engagement with website visitors. By always having someone to answer queries or book meetings with prospects, chatbots can make it easy to scale lead generation with a small team. With chatbots like this, it’s easy to capture leads at the moment of highest intent and engage them in a real-time sales conversation.

These AI chatbots use natural language processing and can learn and improve on their own. They can effortlessly handle a variety of user questions, even those not pre-defined. Over time, they continuously improve their responses through self-learning, offering users better answers as they evolve. The purpose of bot marketing is to answer support questions and start conversations with website visitors as and when needed. It can help businesses promote their products or services with targeted messaging to boost customer engagement and increase brand visibility.

IBM estimates that using chatbots can help businesses save up to 30% in customer support costs. The growing demand for 24×7 automated customer service and the need to cut operational costs have made chatbots an attractive option for businesses. Now, businesses can handle tasks and serve customers without needing human labour. You can foun additiona information about ai customer service and artificial intelligence and NLP. By interacting with website visitors in real-time, chatbots help you collect important contact details instantly.

You can also create chatbot playbooks that are designed exclusively for your target accounts. For the best results, start by automating triggers for your leads that are ready to buy. This will give you some immediate uplift while also giving you more insight into which audiences you can target with a self-serve buying experience. They talk like humans, tell jokes, and delight your buyers and customers.

Real Insights Mean Real Results

Beyond users, bots must also please the messaging apps themselves. Executives have confirmed that advertisements within Discover — their hub for finding new bots to engage with — will be the main way Messenger monetizes its 1.3 billion monthly active users. If standing out among the 100,000 other bots on the platform wasn’t difficult enough, we can assume Messenger will only feature bots that don’t detract people from the platform. In other words, bots solve the thing we loathed about apps in the first place. Today, messaging apps have over 5 billion monthly active users, and for the first time, people are using them more than social networks. You can’t expect a chatbot to work perfectly right from the start.

This had the added benefit of giving their internal team some much-needed relief. They chose Acquire Live Chat to act as an FAQ chatbot on their site. This varied, rampant communication called for an automated solution that would allow for customer requests to be resolved 24/7. Bestseller turned to Heyday to use conversational AI to handle their influx of customer requests. They built a multilingual custom solution that could respond in English or French across Bestseller’s Canada e-commerce website and the company’s Facebook Messenger channel.

Being AI-based, it understands user requests through natural language processing to offer personalised recommendations. You might think chatbots are only for customer support, but using them to answer your customers’ questions is just one way to leverage chatbots. With the right setup, a chatbot can power your marketing as well so you never miss a lead. Business use cases range from automating your customer service to helping customers further along the sales funnel. Chatbots for marketing is becoming an incredibly powerful marketing tool for businesses to improve customer engagement and qualify leads with dynamic conversational capabilities. While chatbots are known for answering questions and offering preprogrammed responses, that doesn’t mean you can’t take an active role in the conversation.

Whether on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brands, and even sell their products. If you’re a beginner, start with a straight-forward rules-based chatbot to guide users through common interactions and queries. These seamless user experiences ensure that customers remember your brand for great customer service and that you get more engagement by keeping interactions interesting. Chatbots are also crucial to proactively collecting relevant insights through intelligent social listening. Data gathered from chatbot conversations can be used to improve the customer experience, plus inform product descriptions, development and personalization. Chatbots can gather the necessary information to provide effective support, especially when they are plugged into your website.

So, if you’re looking for ways to make your marketing strategy more effective, live chat is the way to go. But how do you staff live chat for your marketing without ballooning your headcount? Here’s an in-depth https://chat.openai.com/ look at how they can be used to engage visitors browsing on your website and turn them into leads for your sales team. Meanwhile, AI chatbots can understand and respond to customer queries just like humans.

Some AI chatbots are better for personal use, like conducting research, and others are best for business use, like featuring a chatbot on your website. A potential customer named Sarah visits the Acme Widgets website looking Chat PG for information about a specific widget she’s interested in purchasing. As Sarah lands on the website, a chatbot named “WidgetGuide” pops up in the corner of the screen with a welcome message offering assistance.